Khàlid- Graphic & Brand design
/CLIENT
Khàlid
/SERVICE
Graphic design
Brand design
Concept design
/YEAR
2023
/INDUSTRY
Portfolio & Agency
/CONTEXT
Concept design for the visual identity of Khalid, a textile studio specialized in prints for fashion and home décor. A project that merges sustainability, closeness, and creativity with a strong focus on graphic and UI design of high aesthetic value.
/PROCESS
Textile creativity that connects with nature and people
/01
The Challenge
The challenge was to create a visual identity for Khalid that reflected its essence as a print design studio in the textile industry. The proposal needed to communicate sustainability, professionalism, and quality, while also conveying approachability and respect—fundamental values of the brand. The challenge lay in balancing organic and natural elements with a modern, versatile approach that could adapt to both fashion and home décor sectors.
/01
The Challenge
The challenge was to create a visual identity for Khalid that reflected its essence as a print design studio in the textile industry. The proposal needed to communicate sustainability, professionalism, and quality, while also conveying approachability and respect—fundamental values of the brand. The challenge lay in balancing organic and natural elements with a modern, versatile approach that could adapt to both fashion and home décor sectors.
/01
The Challenge
The challenge was to create a visual identity for Khalid that reflected its essence as a print design studio in the textile industry. The proposal needed to communicate sustainability, professionalism, and quality, while also conveying approachability and respect—fundamental values of the brand. The challenge lay in balancing organic and natural elements with a modern, versatile approach that could adapt to both fashion and home décor sectors.
/01
The Challenge
The challenge was to create a visual identity for Khalid that reflected its essence as a print design studio in the textile industry. The proposal needed to communicate sustainability, professionalism, and quality, while also conveying approachability and respect—fundamental values of the brand. The challenge lay in balancing organic and natural elements with a modern, versatile approach that could adapt to both fashion and home décor sectors.
/02
The Concept
The creative concept was developed from organic forms inspired by natural elements such as leaves and fluid textures. The color palette combines tones that evoke nature with vibrant shades that convey energy and optimism. This fusion projects Khalid’s identity as an honest and approachable brand, with graphic design that creates an emotional connection with its audience and reinforces sustainability as a core value.
/02
The Concept
The creative concept was developed from organic forms inspired by natural elements such as leaves and fluid textures. The color palette combines tones that evoke nature with vibrant shades that convey energy and optimism. This fusion projects Khalid’s identity as an honest and approachable brand, with graphic design that creates an emotional connection with its audience and reinforces sustainability as a core value.
/02
The Concept
The creative concept was developed from organic forms inspired by natural elements such as leaves and fluid textures. The color palette combines tones that evoke nature with vibrant shades that convey energy and optimism. This fusion projects Khalid’s identity as an honest and approachable brand, with graphic design that creates an emotional connection with its audience and reinforces sustainability as a core value.
/02
The Concept
The creative concept was developed from organic forms inspired by natural elements such as leaves and fluid textures. The color palette combines tones that evoke nature with vibrant shades that convey energy and optimism. This fusion projects Khalid’s identity as an honest and approachable brand, with graphic design that creates an emotional connection with its audience and reinforces sustainability as a core value.
/03
The Tangibilization
The concept materialized in a clear and adaptable visual proposal: a flexible graphic system that integrates natural colors, dynamic compositions, and modern typography. Every element was designed to communicate approachability and professionalism, reinforcing Khalid’s identity in both digital and physical environments. The result is a coherent, memorable visual identity with strong aesthetic impact that adds value to design.
/03
The Tangibilization
The concept materialized in a clear and adaptable visual proposal: a flexible graphic system that integrates natural colors, dynamic compositions, and modern typography. Every element was designed to communicate approachability and professionalism, reinforcing Khalid’s identity in both digital and physical environments. The result is a coherent, memorable visual identity with strong aesthetic impact that adds value to design.
/03
The Tangibilization
The concept materialized in a clear and adaptable visual proposal: a flexible graphic system that integrates natural colors, dynamic compositions, and modern typography. Every element was designed to communicate approachability and professionalism, reinforcing Khalid’s identity in both digital and physical environments. The result is a coherent, memorable visual identity with strong aesthetic impact that adds value to design.
/03
The Tangibilization
The concept materialized in a clear and adaptable visual proposal: a flexible graphic system that integrates natural colors, dynamic compositions, and modern typography. Every element was designed to communicate approachability and professionalism, reinforcing Khalid’s identity in both digital and physical environments. The result is a coherent, memorable visual identity with strong aesthetic impact that adds value to design.
Atiza ©2025. All rights reserved,
Designed & Developed by Anna Guix.
Atiza ©2025. All rights reserved,
Designed & Developed by Anna Guix.
Atiza ©2025. All rights reserved,
Designed & Developed by Anna Guix.
Atiza ©2025. All rights reserved,
Designed & Developed by Anna Guix.