La Barberia- Graphic & Brand design
/CLIENT
La Barberia
/SERVICE
Graphic design
Brand design
Concept design
/YEAR
2022
/INDUSTRY
Hair & Beauty
/CONTEXT
La Barberia entrusted us with a redesign of its visual identity to convey modernity and professionalism in a competitive sector. A graphic design project focused on reflecting a contemporary, authentic style adaptable to digital environments.
/PROCESS
A new graphic language to connect with the contemporary man
/01
The Challenge
The challenge was to transform La Barberia’s visual identity to align with its vision of a modern men’s grooming space. The brand needed to stand out in a saturated market with a modern, professional, and versatile image. The main challenge was to preserve its classic essence while enhancing a contemporary visual style adaptable to multiple digital and physical platforms.
/01
The Challenge
The challenge was to transform La Barberia’s visual identity to align with its vision of a modern men’s grooming space. The brand needed to stand out in a saturated market with a modern, professional, and versatile image. The main challenge was to preserve its classic essence while enhancing a contemporary visual style adaptable to multiple digital and physical platforms.
/01
The Challenge
The challenge was to transform La Barberia’s visual identity to align with its vision of a modern men’s grooming space. The brand needed to stand out in a saturated market with a modern, professional, and versatile image. The main challenge was to preserve its classic essence while enhancing a contemporary visual style adaptable to multiple digital and physical platforms.
/01
The Challenge
The challenge was to transform La Barberia’s visual identity to align with its vision of a modern men’s grooming space. The brand needed to stand out in a saturated market with a modern, professional, and versatile image. The main challenge was to preserve its classic essence while enhancing a contemporary visual style adaptable to multiple digital and physical platforms.
/02
The Concept
The creative concept focused on conveying elegance and modernity through a clean, minimalist visual language. Refined typography and a sober color palette were explored to reinforce masculinity without falling into clichés. The proposal balanced tradition and innovation, creating a flexible identity that connects with its target audience: men who seek to project confidence, style, and authenticity in their personal image.
/02
The Concept
The creative concept focused on conveying elegance and modernity through a clean, minimalist visual language. Refined typography and a sober color palette were explored to reinforce masculinity without falling into clichés. The proposal balanced tradition and innovation, creating a flexible identity that connects with its target audience: men who seek to project confidence, style, and authenticity in their personal image.
/02
The Concept
The creative concept focused on conveying elegance and modernity through a clean, minimalist visual language. Refined typography and a sober color palette were explored to reinforce masculinity without falling into clichés. The proposal balanced tradition and innovation, creating a flexible identity that connects with its target audience: men who seek to project confidence, style, and authenticity in their personal image.
/02
The Concept
The creative concept focused on conveying elegance and modernity through a clean, minimalist visual language. Refined typography and a sober color palette were explored to reinforce masculinity without falling into clichés. The proposal balanced tradition and innovation, creating a flexible identity that connects with its target audience: men who seek to project confidence, style, and authenticity in their personal image.
/03
The Tangibilization
The new visual identity materialized in a coherent, scalable graphic system, applicable across both print and digital media. Logos and brand variations were designed to ensure a consistent experience at every touchpoint. The result was a renewed, modern, and professional brand that reflects La Barbería’s essence and strengthens its presence in the market.
/03
The Tangibilization
The new visual identity materialized in a coherent, scalable graphic system, applicable across both print and digital media. Logos and brand variations were designed to ensure a consistent experience at every touchpoint. The result was a renewed, modern, and professional brand that reflects La Barbería’s essence and strengthens its presence in the market.
/03
The Tangibilization
The new visual identity materialized in a coherent, scalable graphic system, applicable across both print and digital media. Logos and brand variations were designed to ensure a consistent experience at every touchpoint. The result was a renewed, modern, and professional brand that reflects La Barbería’s essence and strengthens its presence in the market.
/03
The Tangibilization
The new visual identity materialized in a coherent, scalable graphic system, applicable across both print and digital media. Logos and brand variations were designed to ensure a consistent experience at every touchpoint. The result was a renewed, modern, and professional brand that reflects La Barbería’s essence and strengthens its presence in the market.
Atiza ©2025. All rights reserved,
Designed & Developed by Anna Guix.
Atiza ©2025. All rights reserved,
Designed & Developed by Anna Guix.
Atiza ©2025. All rights reserved,
Designed & Developed by Anna Guix.
Atiza ©2025. All rights reserved,
Designed & Developed by Anna Guix.